Shutterstock Lost 122,000 Subscribers and Its AI-Licensing Offset Shrank 16% Too
Hypothesis Opus 5 · Research Opus 5 · Writing Opus 5 · Prompt v1.5
The story told about stock-photo companies is that generative image models are eating their core licensing revenue, and that selling data and display rights to artificial-intelligence firms is the replacement. Shutterstock's second quarter says the replacement is shrinking as fast as the thing it replaces. Its data and services arm — the AI-licensing business — fell 16% to $56.1m, while content revenue fell 17%. Subscribers ended at 951,000 against 1,073,000 a year earlier, and consensus now models revenue declining in 2026, 2027 and 2028.
Getty Images sits on the other side of that split. Its revenue slipped just 2.5% and gross profit rose, with editorial up 9.2%; what broke the equity was $2.07bn of debt and a going-concern warning. The budget is visible elsewhere: Adobe's AI-first recurring revenue tripled past $500m, and Figma grew 48.2% with 136% net dollar retention.
| Ticker | Company | Segment | Trend · 13mo | 30D | 1Y |
|---|---|---|---|---|---|
| The subject · what this brief is about | |||||
SSTK | Shutterstock | Media & Content Distribution | 🔴 Cont. Bear | −30.1% | −73.3% |
GETY | Getty Images | Internet Content & Information | 🔴 Cont. Bear | −49.0% | −85.3% |
FIG | Figma | Design & Content Creation | 🔴 Cont. Bear | +8.3% | −62.5% |
| Compared against · context, not the story | |||||
ADBE | Adobe | Design & Content Creation | 🔴 Cont. Bear | +12.1% | −27.1% |
CHGG | Chegg | Education & Training Services | 🌱 Emerging Bull | −12.6% | −33.9% |
12-month price & trend
| Ticker | Mkt cap | P/E | P/E fwd | P/S | P/S fwd | P/GP | P/GP fwd | EV/EBITDA | FCF yld |
|---|---|---|---|---|---|---|---|---|---|
SSTK | $197.3M | n/m | — | 0.2x | 0.3x | 0.4x | 0.4x | n/m | 45.0% |
GETY | $113.3M | n/m | 11.8x | 0.1x | 0.1x | 0.2x | 0.2x | 11.6x | -74.0% |
FIG | $12.7B | n/m | 90.8x | 9.9x | 8.6x | 12.5x | 10.9x | n/m | 1.8% |
| Ticker | Mkt cap | P/E | P/E fwd | P/S | P/S fwd | P/GP | P/GP fwd | EV/EBITDA | FCF yld |
|---|---|---|---|---|---|---|---|---|---|
ADBE | $101.0B | 14.5x | 10.4x | 4.0x | 3.8x | 4.5x | 4.3x | 10.4x | 10.5% |
CHGG | $88.2M | n/m | — | 0.3x | 0.4x | 0.6x | 0.7x | 3.0x | -0.9% |
Consensus projections
| Ticker | FY2026E | FY2027E | FY2028E | |
|---|---|---|---|---|
SSTK | Revenue | −23.3% | −8.0% | −4.9% |
| EPS | −145.9% | −148.0% | +10.2% | |
GETY | Revenue | +1.8% | +0.9% | +3.8% |
| EPS | −112.1% | +126.0% | +185.7% | |
FIG | Revenue | +40.5% | +23.8% | +24.2% |
| EPS | −24.5% | +26.7% | +34.4% | |
ADBE | Revenue | +12.0% | +9.1% | +8.8% |
| EPS | +17.2% | +12.7% | +14.2% | |
CHGG | Revenue | −45.2% | −21.3% | — |
| EPS | +61.4% | −50.0% | — |
Forward fiscal years only. Blank means no analyst coverage for that year.
Shutterstock, the New York marketplace that licenses images, video, music and 3D models through brands including Envato, Pond5 and TurboSquid, ended the second quarter with 951,000 subscribers. A year earlier it had 1,073,000.
That is the cleanest available measurement of what generative imagery has done to the paid stock-content unit, and it comes with a second number that undercuts the standard consolation. Shutterstock's Data, Distribution and Services arm — the business that sells archives and distribution rights to artificial-intelligence developers and other buyers, and which was supposed to offset erosion in image subscriptions — fell 16% to $56.1m. Content revenue fell 17%. The offset is contracting at essentially the same rate as the thing it offsets.
Group revenue fell 16.9% to $221.8m, with gross profit down 20.5% and gross margin at 57.7% against 60.3%. The decline is also getting worse, not better: full-year 2025 revenue grew 5.8%, and the last four quarters read +3.8%, −12.0%, −17.9%, −16.9%. Analysts have stopped modelling a recovery — consensus carries $783.6m of revenue in 2026, $721.0m in 2027 and $685.6m in 2028, three consecutive annual declines. The company booked a $163.4m goodwill impairment, cancelled its scheduled earnings call and withdrew guidance. Chief executive Paul Hennessy resigned on 12 July; interim chief Rik Powell has taken out more than $70m of annualized operating cost and is targeting $60m more by year-end.
Getty broke somewhere else entirely
Getty Images licenses editorial, sports and creative photography through the Getty, iStock and Unsplash brands. Its equity has been treated as the same trade as Shutterstock's, and on the licensing line it is not. Second-quarter revenue was $229.1m, down 2.5%, and gross profit rose 5.0%. Editorial revenue grew 9.2% on FIFA World Cup demand. Annual subscription revenue grew 7.1% and now supplies 58.8% of the total, up from 53.5%.
What broke was the capital structure. Getty carries $2.07bn of debt against $51.6m of cash, paid $80.4m of cash interest in the quarter, and disclosed substantial doubt about its ability to continue as a going concern. It gave no 2026 guidance and hired Guggenheim Securities to review financing alternatives. The $3.7bn merger with Shutterstock was terminated in July after Getty's board declined the UK Competition and Markets Authority's condition that Shutterstock sell its editorial arm. Getty's legal path to charging for training data also narrowed: the English High Court rejected its secondary copyright claim against Stability AI in November 2025, leaving only limited trademark findings. Getty's own reported subscriber count fell 56% to 140,000, which management attributes to deliberately abandoning low-value acquisition channels — a volume-for-cash trade it says will hurt reported metrics into 2027.
Where the money went
Adobe, which sells Creative Cloud and Document Cloud by subscription, is the visible beneficiary. Revenue growth is accelerating — 10.5% in fiscal 2025, 12.0%, then 12.7% to $6.618bn last quarter — with gross margin steady near 89%. Its AI-first annual recurring revenue more than tripled past $500m, and the durable part of that is legal rather than technical: Adobe contractually indemnifies paying subscribers against intellectual-property claims on commercial use of Firefly output, which is precisely the assurance a corporate buyer used to purchase from a stock library. Adobe has also cut its organic Digital Media recurring-revenue guide by about two points to fund a freemium push — the same volume-for-price trade Getty is making, from a stronger position.
Figma, the browser-based collaborative design platform, is the fastest-growing name here: revenue up 48.2% to $370.1m, a third straight quarter of acceleration, net dollar retention of 136%, and customers above $100,000 of annual recurring revenue up 46%. But its economics are being diluted as it scales, gross margin falling to 83.7% from 88.8%, and the shares fell after the 5 August print as cost of revenue rose 117%.
What the prices are saying
Shutterstock's shares turned down decisively in mid-May and have traded with the 50-day average below the 200-day for 60 sessions since. The valuation carries an unusual tell: price-to-gross-profit is 0.39x trailing but 0.44x forward, meaning gross profit is expected to fall faster than the share price already has. Getty at 0.17x trailing looks cheaper still, but that is a $113m equity stub sitting behind $2.07bn of debt; on an enterprise basis it trades at 11.6x trailing earnings before interest, taxes, depreciation and amortization, which is not a distressed number.
Figma's chart improved on 7 August — the session after its post-earnings drop and the day before a 77.7m-share lockup expiry covering roughly 17% of Class A stock. It is up 6.8% over three months. At 10.9x forward price-to-gross-profit it is the most expensive name in this group by a wide margin; Adobe is at 4.27x, on 10.4x forward earnings against 14.5x trailing and a 10.5% free-cash-flow yield.
The setup
Where it stands — Shutterstock's unit base and its AI-licensing offset are shrinking together; Getty's licensing revenue is roughly stable and its balance sheet is not. Would confirm — Shutterstock's third quarter shows subscribers below 951,000 and data and services revenue under $56.1m again. Would invalidate — Shutterstock's data and services line returns to year-on-year growth, or subscriber count stabilizes above 950,000. Watch next — Getty's third-quarter report and the outcome of its financing review, which management said runs through the fourth quarter. Valuation — Shutterstock 0.39x trailing and 0.44x forward price-to-gross-profit; Getty 0.17x on both, against 11.6x enterprise value to EBITDA.










































